STRATEGIC CHALLENGE OF POLYSENSORIAL KNOWLEDGE – BRINGING THE “ELEPHANT” INTO “FOCUS”

COMMENTARY ARCHIVES, 28 Nov 2008

Anthony Judge

Introduction

The following summary table follows from a concern with the strategic bias towards metaphoric framing solely through "vision" rather than through appropriate use of other senses and "ways of knowing" (Metaphor and the Language of Futures, 1992; Antonio de Nicolás, Habits of Mind: an introduction to philosophy of education, 2000; Howard Gardner, Frames of Mind: the theory of multiple intelligences, 1983). This enrichment is now recognized in "extra-sensory marketing", otherwise known as neuromarketing (Martin Lindstrom, Brand Sense: build powerful brands through touch, taste, smell, sight, and sound, 2005; Vladimir Djurovic, Sensorial Branding: the future of brand building, EzineArticles.com. 15 August 2008).

The need for a combination of complementary approaches has been argued by Magoroh Maruyama (Polyocular Vision or Subunderstanding, Organization Studies, 2004). Clearly in strategic articulation there is then a need to combine appropriately the cognitive approaches of distinct senses, if only metaphorically — a polysensorial approach (Cyclopean Vision vs Poly-sensual Engagement, 2006).

CONTINUE READING…

This article originally appeared on Transcend Media Service (TMS) on 28 Nov 2008.

Anticopyright: Editorials and articles originated on TMS may be freely reprinted, disseminated, translated and used as background material, provided an acknowledgement and link to the source, TMS: STRATEGIC CHALLENGE OF POLYSENSORIAL KNOWLEDGE – BRINGING THE “ELEPHANT” INTO “FOCUS”, is included. Thank you.

If you enjoyed this article, please donate to TMS to join the growing list of TMS Supporters.

Share this article: email mastodon facebook 🔗 copy link

This work is licensed under a CC BY-NC 4.0 License.

Comments are closed.