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Articles by Annabelle Lukin

We found 1 results.

Mark Zuckerberg’s Facebook Apology Is the Linguistic Equivalent of ‘Shit Happens’
Annabelle Lukin – The Conversation, 16 Apr 2018

11 Apr 2018 – A corporate apology is always connected to the benefits it brings to the company. It is not a personal apology; it is a form of institutional positioning. Saying sorry is not so hard, but meaning it is another story altogether.