Articles by Bret S. Stetka, MD
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Why We Shop: The Neuropsychology of Consumption
Bret S. Stetka, MD & Kit Yarrow, PhD, Medscape – TRANSCEND Media Service,
2 Dec 2013
The reasons for shopping might seem simple: acquiring goods that provide enjoyment, assist with everyday life and activities, or meet a cultural expectation (eg, gift-giving). But the work of neuroscientists and consumer psychologists suggests that the motivations driving purchasing and consuming are more complex.
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