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Articles by MassPrivateI

We found 1 results.

Smart Billboards Target Individual Motorists and Spy on License Plates and Cellphones
MassPrivateI – TRANSCEND Media Service, 2 Oct 2017

28 Sep 2017 – An article in McClatchy warns that a new generation of “smart digital billboards will detect the make, model and year of oncoming vehicles and project ads tailored to the motorist.” The article warns that smart billboards can guess a motorist’s home address, age, race and income level. Advertisers will be able to send messages to a person’s smartphone as they pass by a smart billboard.