Articles by Robert J. Shiller
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The Neuroeconomics Revolution
Robert J. Shiller – Project Syndicate,
28 Nov 2011
Neuroscience – the science of how the brain, that physical organ inside one’s head, really works – is beginning to change the way we think about how people make decisions. These findings will inevitably change the way we think about how economies function. In short, we are at the dawn of “neuroeconomics.”
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